At 10:30 a.m. on June 17th, U.S. time, the Nasdaq giant screen in New York's Times Square slowly lit up - several diamonds shining like new stars bloomed in the deep purple buds, all of them sparkling, with the eye-catching slogan "Brand Refresh—More technology More safety More efficiency" engraved below.

This visual impact, which lasted for dozens of seconds, not only marked a historical milestone for GIL to complete its brand leap, but also announced that the new brand image of GIL International Gem Laboratories, which originated in 1978, will be unveiled in many countries and regions, including New York, South Africa, Sri Lanka, Shenzhen, China, and Hong Kong, China! Relying on its core technology "Aurora Code" and a first-class team of experts, GIL Gem Laboratories has conveyed its hard-core innovation strength to the world through cutting-edge technology and excellent services. This is a brand renewal of extraordinary significance, and it is also one of the testimonies of the many years of accumulation of GIL International Gem Laboratories!

01Aurora Code: Stunning Breakthrough in Detection Technology

As an internationally renowned gemstone testing organization specializing in all-round analysis of diamonds and colored gemstones, GIL is committed to reshaping the jewelry trust gene with the light of science and technology and leading the future development of the industry. As the jewelry identification and testing industry is deeply trapped in the crisis of "fake certificates " , GIL International Gem Laboratory directly addresses the pain points of the industry and pioneered the unique "Aurora Code" testing technology for diamonds, which can accurately analyze and evaluate the quality, purity and value of high-end natural jewelry, allowing consumers to have a more intuitive and comprehensive understanding of the value and quality of the jewelry they purchase.

The Dlasercode optical identification instrument of GIL International Gem Lab can realize 360-degree in-depth research and detection of diamonds. Put the diamond into the machine, and through precise optical technology and calculation methods, each diamond can obtain a unique Aurora code. The number, size, position, shape, and intensity of each Aurora code point are different. The unique combination of each diamond is understood with high precision, making it completely different from other diamonds. Even if a fake certificate is made, or even the waist code is re-engraved, these methods of faking the certificate cannot escape the verification of the Aurora code.

A spokesperson for GIL International Gemological Laboratory said: "This is not a simple brand launch, but an amazing breakthrough in testing technology."

02 Trust gene: Anti-counterfeiting system for risk of counterfeiting

When counterfeiting is rampant and fraud has become a chronic problem in the industry, how can we prove the "purity" of the jewelry in our hands? When the heirloom jewelry crosses generations, how can we ensure its identity is traceable forever? GIL responded to the doubts with two major technologies - "6EX+Aurora Code" and "Super Anti-Counterfeiting", so that every gemstone can be verified from birth to inheritance.

GIL International Gem Lab has created a unique 6EX+Aurora Code exclusive diamond certificate, and launched optical evaluation of diamonds based on the traditional 4C standard . Through the three dimensions of light reflection, light symmetry, and light scintillation, it evaluates the diamond cutting performance more comprehensively and systematically, and combines the proportion, polishing, and symmetry of traditional cutting to form a unique 6EX tasting standard.

At the same time, GIL's multiple anti-counterfeiting certificates integrate financial-grade security technology, leaving counterfeiters nowhere to hide. Under ultraviolet light, it presents exclusive dynamic light and shadow, combined with special anti-counterfeiting paper embedded with gold thread ; LOGO holographic light and shadow flow, micro-text hides official certification, and the truth is revealed in the details ; precise geometric anti-counterfeiting net, exclusive hidden mark, build a technical moat.

03Efficiency upgrade: redefine the efficiency scale

GIL International Gem Laboratory is equipped with high-precision large-scale testing instruments imported from the United States and Germany, and has established a comprehensive database query system and technical support platform for jewelry and jade.

In 2025, GIL International Gem Lab will officially enter the Chinese mainland market with its unique technology and a professional team of first-class gemologists, jewelry appraisers and technical experts . Relying on its complete database, huge gem database, profound academic research background, and trusted gem testing services, it will provide a strong reference for building gem identification standards and standardized service systems in the consumer market .

On the other hand, digital transformation will bring all-round empowerment to the development of GIL, accelerate the digital transformation of the industry, achieve accurate traceability of the entire process, and promote the entire jewelry testing industry to develop in a more technological, safer and more efficient direction.

For jewelry consumers , they can scan the QR code on their mobile phones to check the testing progress and the authenticity of the certificate in real time and generate an electronic certificate with one click, completely eliminating the problem of information asymmetry. With the continuous upgrading of the automation of GIL International Gem Laboratory, the gem testing process can be greatly shortened and the certificate can be issued very quickly .

In the future, we will continue to launch independently developed intelligent detection equipment to achieve high-efficiency solutions such as multi-data merging and output in various links.

04Brand Renewal: Empowering the Future Development of the Industry

GIL International Gem Laboratory will continue to deepen its industrial belt layout and simultaneously advance the construction of a digital testing system to help create an industrial overseas ecological closed loop covering " local industrial belts - supply chain-financial services - testing institutions-overseas e-commerce " .

We hope that GIL International Gem Lab can become the jewelry testing agency most recognized by young consumers. Of course, we will also bring more new actions in digital certificates and blockchain rights confirmation. In the transformation of the jewelry identification and testing industry from "empiricism" to "technology" and then to "digitalization", GIL International Gem Lab uses technology as an anchor and trust as a bond to make every sparkle have a basis and every choice full of confidence!

GIL International Gem Laboratory, we are always on the road!